Abra Unveils Updated Brand and Launches New Website

MAITLAND, Fla. (May 17, 2023) —Abra, the leading talent platform built exclusively for Healthcare IT, announces a rebranding effort, accompanied by the launch of a new website with refined messaging and visuals.

This strategic move signifies Abra's commitment to transforming the Health IT staffing industry and providing an unparalleled experience for both healthcare employers and talent.

With an unwavering dedication to innovation, Abra has built the first automatic skills matching platform, connecting healthcare IT talent directly to employer needs.

Their proprietary skills matching technology includes more than 12,000 data points for matching the right talent to the right employer opportunities, and now they boast a crisp new visual front-door to go with it.

The centerpiece of the rebrand is Abra's vibrant new color palette, which conveys the brand's energetic essence while enabling expanded versatility for showcasing a growing resource library for Healthcare IT consultants.

The company's brand identity and website now reflect the capabilities of the platform and its commitment to meeting the evolving needs of the industry.

"The launch of our new website and updated brand demonstrate our commitment to providing an exceptional user experience,” shares Jackie Prutsman, Director of Growth and Marketing at Abra.

The new website showcases a sleek and user-friendly design where Health IT professionals can easily navigate through a robust resource library or download the app to create their talent profile on the Abra platform. Meanwhile, employers can now instantly book a demo to see the platform in action.

“After launching in November 2022, we’re thrilled to introduce this updated brand as we continue serving the market through a wide-reaching skills taxonomy, an expansive talent population and significant employer cost savings,” adds Abra Founder and CEO, Steve Glomski.

To complement the rebranding and website launch, Abra also has a series of upcoming feature releases, including in-profile videos to help talent stand out among matches for the same role, and a self-service portal for employers.
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These and other new features are slated for release in early summer of 2023.‍

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About Abra‍

Abra is the world's first workforce platform built exclusively for healthcare IT, available now to both talent and employers. Abra’s data driven technology breaks down barriers between talent and opportunities while increasing workforce flexibility and decreasing costs to employ Health IT talent. Talent can download the free app by visiting the App Store on iOS or Google Play on Android. Employers can connect with an Abra Concierge to get started. Learn more at abra.io.

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